Sankrantiki Vastunnam Breaks OTT Records, Sets TRP Benchmark in TV Premiere

Every few years, there comes a movie that creates a new trend or rather gives rebirth to an old trend that the trade and filmmakers have comfortably forgotten but the audiences haven't. Victory Venkatesh's latest release "Sankrantiki Vastunnam" falls into this exact category. Cashing in on the demand for family movies and the huge following that Venkatesh enjoys with this genre, director Anil Ravipudi cooked a perfect delicacy for people to relish this Sankranti. 

The result was an ultimate blockbuster that neither the movie team nor the trade predicted. Even Ravipudi himself admitted that his expectations of the movie were similar to that of F2: Fun and Frustration but Sankrantiki Vastunnam turned out to be a different beast altogether. Right from the "Godari Gattu" song with Ramana Gogula's vocals, the buzz on the movie was extremely high and there was no stopping the flick once it was released. It emerged as people's first choice over Balakrishna's blood-lusty actioner Daaku Maharaaj and Ram Charan's wobbly political thriller, Game Changer. 

Sankrantiki Vastunnam's OTT and TV Premiere: Records Shattered!

Now, everybody thought that the movie would lose its flair in its streaming release as the target audience mostly would have watched it in theatres. But, even in its streaming and telecasting run, Sankrantiki Vastunnam turned out to be a giant blockbuster. The movie's OTT and TV rights, purchased by Zee, surpassed all records and set new benchmarks. Even with its OTT release, the movie's team decided to first telecast the movie on ZeeTelugu before streaming it on Zee5. 

This strategy turned out to be a masterstroke as Sankrantiki Vastunnam amassed a TRP of 18.1, the highest for the channel in over two years. The last time ZeeTelugu had a higher TRP was during the telecast of Vakeel Saab. Even in its streaming run, Victory Venkatesh proves that there is no one better than him when it comes to keeping families glued to the screens. 

In its OTT run, Sankrantiki Vastunnam recorded more than 310 Million streaming minutes, a record number for Zee5 ever since their launch in India. The movie continues to create new records and crosses regions in attracting new audiences as they discover this jolly and family-friendly movie. All in all, it was a fruitful Sankranti for Venkatesh, Dil Raju, Anil Ravipudi, and Zee company.