Samantha's Bold Bet with Subham: Did it Pay Off?

Over the past week, there has been great attention on Tollywood actress Samantha Ruth Prabhu because of her maiden release as a producer, Subham. Having established Tralala Moving Pictures with an intention to tell different stories, Samantha has made the right choice by picking Praveen Kandregula to direct the movie.

When Praveen's previous film, Cinema Bandi, debuted directly on Netflix during the Covid pandemic, it created a sensation. The movie provided relief to many people who were facing uncertainty owing to the pandemic. Right from the start till the end, the movie's only intention is to make you laugh, and even with Subham, the same happened.

One of the best things about Subham is that Praveen Kandregula and writer Vasanth Maringanti managed to evoke laughter from audiences through authentic, old-school comedy. Even though the actors are young and new, they pulled off their roles with ease. Pulling off comedy is probably the toughest thing to do for any actor, and every single one of the cast members from Subham deserves utmost credit for making audiences laugh out loud multiple times.

Now, coming to Samantha as a producer, she did everything she could to promote the film, did many interviews alongside the cast, and even though Subham didn't turn out to be a phenomenon, it managed to grab enough eyeballs for the movie to be called a profitable venture.

During the weekend, Subham managed to amass more than Rs. 5 crores at the worldwide box office. Made on a tight budget of just over 3.5 crores, Subham should definitely be considered a hit venture for Samantha and her team. Even before the movie's release, Samantha had managed to secure favorable satellite and OTT deals for the film.

The music rights were also sold for a good number, and that's how Samantha ended up with table profits even before the film's release. After the theatrical run concludes, Zee5 will begin streaming Subham, and Zee Telugu will broadcast it globally. All in all, Subham is one venture that Samantha will always be proud of, and the profits she saw will only make her confident of producing similar movies.