
The holiday season has finally set in, and so will the frenzy of online shopping. This time of the year might be critical to e-commerce firms, but for cyber threats, it marks an upsurge in the level. According to the latest study conducted by Liquid Web, December is, after all, the most pivotal month for all online retailers - with cyber attacks increasing a total of 31% compared to the overall yearly average.
This means that while shoppers are hunting for the perfect gifts, cybercriminals are lurking, ready to exploit vulnerabilities and steal sensitive data. It's a worrying trend that highlights the need for businesses to be proactive about cybersecurity.
The Statistics Are Alarming
The study, which polled 505 business owners, found that 64% of respondents said December was their highest sales month, while 39% reported the most cyber incidents during this month. High-traffic shopping days like Black Friday and Cyber Monday are particularly perilous, with over one in four business owners (26%) experiencing cyber incidents.
The number of attacks is shocking; for peak shopping seasons, organizations reported an average of three cyber events, with almost 24% reporting five or more. The financial impacts of these events are severe, with organizations expecting an average revenue loss of $147,848, or 20% if a significant cybersecurity event occurs during a peak shopping month.
So, why do cybercrooks target businesses during the holiday season? There are several factors at play:
The Need for Preemptive Cybersecurity Measures
In light of these statistics and factors, it is evident that businesses need to be proactive about cybersecurity during the holiday season. This includes:
By investing in proactive cybersecurity measures, businesses can ensure their operations and customer trust are protected during the holiday season.
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