Coldplay India Concert on OTT: Arjit Singh Concert, Sonu Nigam Concert on OTT too!?

30 Jan, 2025 16:13 IST|Sakshi Post

The live music scene is undergoing a big change, and Indian music lovers are leading the way. The success of Coldplay’s live-streamed concerts has sparked a growing demand for similar online access to performances by popular Indian artists like Arijit Singh and Sonu Nigam. Fans are actively requesting event organizers and streaming platforms to stream concerts of these iconic singers, allowing those unable to attend in person to still enjoy the live music experience.

Arijit Singh, known for his soulful voice, has millions of fans not only in India but across the globe. His concerts are so popular that they sell out in minutes, often leaving many fans disappointed. Similarly, Sonu Nigam, with his long and successful career, continues to captivate audiences with his timeless songs and powerful performances. Given their massive popularity, fans are now asking for live streaming of their concerts, so even those who can’t attend can still be part of the magic.

While live streaming is not new, it has the potential to revolutionize live events in India. By combining streaming with live concerts, organizers can reach more people while still preserving the live experience’s uniqueness. Streaming doesn’t take away the thrill of attending a concert in person; it simply offers an alternative for fans who can't be there physically. This could open up a new world of possibilities for artists, producers, and fans in India.

A recent example is Coldplay’s concert in Ahmedabad, which was a huge success. The live stream on Disney+ Hotstar drew 83 lakh views and 165 million minutes of watch time. Viewers from states like Maharashtra, Gujarat, and Karnataka made up 85% of the audience. This proves that live streaming can be a game-changer for the Indian music industry.

A post shared by Disney+ Hotstar (@disneyplushotstar)


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