
Google-owned YouTube has rolled out a new low-cost subscription option, YouTube Premium Lite, in the Indian market. Priced at ₹89 per month, the plan offers users ad-free viewing on most videos, making it a budget-friendly alternative to the standard Premium subscription.
In a blog post announcing the launch, the company said:
“Today we'll begin expanding our Premium Lite pilot to users in India. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free. This expansion comes as YouTube Music and Premium reaches over 125 million subscribers, including trials globally.”
Here’s how the two plans compare:
With the launch of Premium Lite, YouTube aims to cater to India’s diverse audience by offering more choices at different price points, ensuring smoother viewing experiences with fewer interruptions.